The Burls Kids became Brandon’s goal when he knew the NFL would be in his future. He wanted to make an impact on the children who grew up with family hardships and to give back to the community. Since 2000, the Brandon Burlsworth Foundation buys 30 tickets to each Arkansas Razorback home football game.
In Arkansas, underprivileged children from all over the state are given the opportunity to experience Razorback game day in Fayetteville and Little Rock. The children are given an official "Burls Kid" jersey and replica glasses similar to what Brandon wore on the field.
The group is taken on a special tour at the stadium, shown Brandon’s locker encased in glass in the Hall of Honor, and then get to march out on the field and be within inches of those huge football players. The Razorback cheerleaders and mascots sign autographs for them, and then they are taken to the "Burls Kids" section in Reynolds Razorback Stadium. The University donates food and drink for each child and their sponsors. During the game, they are shown on the video board and announced to the entire stadium. It is an experience that any child [or adult] would envy. The letters and thank you cards we receive because of this program are heartfelt and the kids have one day that they will never forget.
The BURLS KIDS program is also active in Indianapolis, Indiana where Brandon was drafted to play for the Indianapolis Colts just days before his tragic death. In Indianapolis, the BURLS KIDS program is in place and made available to groups across the state of Indiana who work with underprivileged children.